Fall 2011

Resisting Political Fragmentation on the Internet

Authors
R. Kelly Garrett and Paul Resnick
Abstract

Must the Internet promote political fragmentation? Although this is a possible outcome of personalized online news, we argue that other futures are possible and that thoughtful design could promote more socially desirable behavior. Research has shown that individuals crave opinion reinforcement more than they avoid exposure to diverse viewpoints and that, in many situations, hearing the other side is desirable. We suggest that, equipped with this knowledge, software designers ought to create tools that encourage and facilitate consumption of diverse news streams, making users, and society, better off. We propose several techniques to help achieve this goal. One approach focuses on making useful or intriguing opinion-challenges more accessible. The other centers on nudging people toward diversity by creating environments that accentuate its benefits. Advancing research in this area is critical in the face of increasingly partisan news media, and we believe these strategies can help.

R. KELLY GARRETT is an Assistant Professor in the School of Communication at The Ohio State University.

PAUL RESNICK is a Professor in the School of Information at the University of Michigan.

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