Strategy 2

Engage and Educate

Smithsonian’s National Zoo presents “Washed Ashore: Art to Save the Sea”
“Washed Ashore: Art to Save the Sea” on display at the Smithsonian’s National Zoo in 2016. The sculpture pictured is made of plastic found on beaches and helps to educate visitors about the consequences of climate change. Photo credit: Adam Mason, Smithsonian's National Zoo

Sustained and effective action on climate change requires engaging the whole society. Accomplishing this requires more impactful communication, including new messages attuned to the audience, more diverse messengers, and novel venues. Improving climate change conversations in science classrooms, churches, and kitchen tables will help fulfill the goal of building an educated and prepared public.