Dr.

Donald A. Norman

University of California, San Diego
Psychologist; Educator; Consultant
Area
Mathematical and Physical Sciences
Specialty
Engineering and Technology
Member Since
1991
Don Norman is both a businessperson (VP at Apple, Executive at HP, executive of an on-line startup) and an academic (Harvard, UC San Diego, Northwestern, KAIST). He is currently Founder and Director of the Design Lab at the University of California, San Diego where he is also professor emeritus of psychology, cognitive science, and electrical and computer engineering. He is co-founder and principal of the Nielsen Norman group, and an honorary professor at Tongji University (Shanghai). He is a member of the National Academy of Engineering. As co-founder of the Nielsen Norman Group he serves on company boards and helps companies make products more enjoyable, understandable, and profitable. He gives frequent keynotes and is known for his many books, including Emotional Design, Living with Complexity, and most recently an expanded and revised edition of Design of Everyday Things. He can be found at www.jnd.org
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