Aubrey Shick

Driven by a passion for clinically and meaningfully improving lives, Aubrey Shick, a former Sr. Digital Health Advisor at the FDA’s Digital Health Center of Excellence, helps innovators use human-centered design and FDA-aligned regulatory strategy to get to market faster and more confidently. She now leads Launch & Logic, a consultancy that helps teams build transparent, accountable digital health products by applying established FDA policy and regulatory expectations. She advises teams on aligning product strategy with regulatory strategy, designing with clear clinical intent, and embedding transparency in the interface. Through this work, she helps novel products enter the market, bridge gaps in care, and reduce costs. Previously, Aubrey led initiatives at the FDA on transparency for AI/ML-enabled devices, medical extended reality, and generative AI. Her contributions include the chartering of the FDA’s Digital Health Advisory Committee and launching the Digital Health Policy Navigator to help innovators understand how existing FDA policies apply to novel digital health products. Aubrey is a Research Affiliate at the University of Colorado Boulder ATLAS Institute and serves on the Board of Directors for the Society for Digital Mental Health.