Zannie Voss (PhD, IAE Aix-en-Provence) is Director of SMU DataArts, the National Center for Arts Research. She is also Professor of Arts Management in the Meadows School of the Arts and the Cox School of Business at Southern Methodist University. Prior to joining the SMU faculty, she was a professor in the Department of Theater Studies and an adjunct professor in management in the Fuqua School of Business at Duke University, where she also served as producing director of Theater Previews at Duke, a professional theater company dedicated to the development and co-production of new works. Voss has a worked as consultant on projects for the Irvine Foundation, Theatre Development Fund and Theatre Communications Group, co-authoring TCG’s Theatre Facts since 1998. She has published articles examining the strategic factors that influence organizational performance in nonprofit professional theatres in the Journal of Marketing, Journal of Marketing Research, Academy of Management Journal, Organization Science, Journal of Services Marketing, American Theatre, and International Journal of Arts Management, for which she served as an associate editor. She served as managing director of PlayMakers Repertory Company; associate manager of the Alley Theatre; assistant director of audience development at the Mark Taper Forum; and as a site visitor and panelist for the National Endowment for the Arts. She has received research funding from the National Science Foundation, the Aspen Institute, the Marketing Science Foundation, the American Marketing Association and the Sheth Foundation. Zannie serves on the International Association of Arts and Cultural Management’s scientific committee.